Evaluation Question 3

Evaluation 3 - What have you learned from your audience feedback?

Without receiving feedback, whether that be from classmates or teachers, it would be difficult to make the improvements that I needed to make in order to get the best grade possible. If I hadn't have had received the feedback I did on all products (my draft music video, draft digipak and advert and final digipak and advert) they may have looked very dissimilar to what they do now. I believe giving and receiving feedback is a vital process due to the indications and opinions they can give you in terms of what they like and dislike about what you have created.

After creating my draft and final advert and digipak I received the following feedback: 

Final Digipak

Feedback Received 

Millie! I am a fan of both you digipak and advert for you album and band. 

I feel that adding text and images on your previous blank panels helps to keep the continuity of both your products and creates a link between your products and the band. I also feel that the minimalistic design is interesting, suggesting that a audience member would be encouraged to listen to the band you have created, this is something that can also be applied for your advert.

In some cases it makes your design to efficient in its purpose and for its audiences, attracting the buyers that may be interested in your genre.

Keeping a house style I feel is very important, as it helps to give your advert and digipak the professional atmosphere, ensuring that you do well in the process. - Sanjay Patel

Millie, I really enjoy your final digipak and advert. I believe that the changes you have made from your draft to your final piece makes your work much better. I think that removing the album title from the front cover makes your digipak follow the conventions of an indie digipak as there are many albums that use this. Also the image that you have designed looks very unique and gives you a chance to add the same design to your advert. It is clear that you have followed the conventions of a typical indie digipak as it looks very unique and uses a simple but effective design. Your work looks extremely professional and is successfully authentic. Good work. - Will Jones

I really love your digipak and advert final designs you can defiantly see and improvement from your draft to your final ideas. Having less text on your panels has added a more minimalist style to your designs that make the audience want to know more about this digipak. Your colour scheme is very effective, its very eye pleasing and suits your genre well. These conventions fit with your genre and work well together as a package, i cant fault your design. I can see your progression of ideas through your research shape your final design, you have obviously put a lot of thought into it, well done. - Chloe Phillips 

Final Advert

Feedback Recieved

I really like the Digipak and Advert. The colours you have used for your house theme really compliment each other well. I like the 3D effect you have created on the front cover and the Advert. The overall simplicity of both the Digipak and Advert will attract many. I like the font, in particular, as it matches with the genre that is consistent throughout. It is evident through your research and planning, that you have carefully thought and designed your Digipak and Advert which has resulted in a simple yet effective piece of work :) - Krishna Chauhan

The small improvements Millie made from her draft to her final designs are minimalistic but extremely effective. Reducing the amount of font on each panel has increased the simplicity, but more importantly become more aesthetically pleasing to the eye. The distorted square adds a great touch to both the digipak and the advert, and the house style colours in my opinion are intriguing. I would find it interesting to know why pink was used as a secondary colour to compliment the black, but I don't fault it, as it isn't overused. I believe that the level of authenticity of these products is high, and clearly links with the indie genre very well. It is a product which would capture the eye of many in appropriate stores. - Nat Clarke

After receiving this feedback from my teachers, peers (potential audience) it allowed me to see what they liked and disliked about what I had created. The list of improvements my teachers gave me was clear and concise and easy to follow thus making the process easy for me due to the clear direction I received. 

As well as having written feedback, verbal feedback is just as important. As I created all of my products on my personal computer my friends and family all saw what I had created thus allowing me to get feedback while I was working and away from teachers and other class mates. This helped me because none of my friends or family have studied this subject and are therefore complete novices and could be used as a sample audience. I received both positive and negative feedback from them and again this helped me shape my work to what my target audience would enjoy and what fits the "typical indie" look.

Due to problems we encountered while filming, Molly and I didn't receive much feedback thus resulting in me having nothing to look at as a comparison while creating my final video.  It would have been helpful to have some feedback from the draft to help with the transition to the final because it gives me a starting point and would give me an indication of what my peers like and dislike about what I had produced. 

However, the verbal feedback I have received in the process of making my final version helped to fill in the gaps of what feedback I had previously missed, without this I would gave struggled. The feedback I received during the making of my final video was more effective (in my opinion) than receiving one piece of feedback after the draft and that be it. As a student I enjoy knowing how I'm doing as I go along and am constantly looking at ways to improve my work, which means having constant feedback (or the opportunity to have feedback when needed) suits my way of learning perfectly.